Wrappr is built for brands who want to cut through the noise and stand out

Campaign Process

1.

Establish your campaign objectives

Determine your ideal number of impressions, number of kilometrs driven in target areas, or time spent in highly visible locations.

2.

Matchmaking

We find the perfect Advocates to represent your brand. All of our Advocates complete an unbiased survey when they sign up and we determine their brand preferences. You provide us with a brief of your perfect Advocate and we provide you with suitable options for approval.

3.

Wrapping

We execute nation-wide vehicle wrap installation, with creative direction to be delivered a minimum of two weeks before campaign launch.

4.

Campaign Period

Your Advocates continue with their daily driving routine, whilst promoting your brand with a wrap on their vehicle. Advocates generate over 300,000 impressions and 20 brand-related conversations per month on average, sparking positive word of mouth in their local communities.

5.

Tracking and Reporting

Independent advertising performance measurement and safe driving tracking are provided for all campaigns, and independent ROI measurement is available for select campaigns.

6.

Campaign extension, or unwrapping

At the end of the campaign, you will have the option to extend on a month-to-month basis to maximise your budget.

CPM ( cost per thousand impressions) will decrease significantly with longer campaigns.

 

CPM inclusive of setup costs. Telematics tracking included for all formats, impact tracking included only for half and full wraps.

Vehicles

Wrappr is able to get you access to almost any vehicle type, and you’re able to select your Advocates based on this.​

All of your Advocates’ vehicles will be 7 years old or newer, and always in good condition. The only exception is when older vehicles are a better fit for your brief, or if otherwise discussed with you in the brief process.

SUV - Van - Hatchback - Ute - Truck - 4WD - Sedan - Sportscar - Electric - Custom

Case Studies

Locations and Targeting

Wherever your brand needs to be in Australia, Wrappr is there and able to run your campaign. All capital cities, all major cities, and all regional centres. 

 

Target areas are set on a suburb, LGA, or city level, and your Advocates’ incentives are entirely linked to maximising their impact in your target areas!

Foot Traffic

By placing sensors in physical stores as well as Advocates’ vehicles, the conversion rate between exposure to your advertising and in-store foot traffic can be determined.

Comparing Zones

By targeting your Wrappr campaign to distinct geographical zones, sales in these zones can be isolated and compared to lookalike control zones.

Measuring ROI and CAC

Methodologies 

Independent ROI Measurement

All Wrappr campaigns are independently measured, ensuring complete transparency and trust in the metrics you receive from your campaign. In addition, through the use of single-source data, we’re able to accurately quantify ROI for brands with a physical presence.

Technology

Wrappr’s measurement uses wifi-based smartphone sensors which can identify smartphones around Advocates’ vehicles.

Jimmy Brings

Dan Murphy's

Deliveroo

Formats & Pricing

Guerilla Activations

Guerilla Activations allow you to bring your advocates together for a high-impact brand moment! 

 

Say goodbye to costly activations, now you can get your fleet of Advocates to go wherever you want, whenever you want!

 

Target sporting events, competitor stores, CBDs, concerts, community markets, transport hubs, universities, and more.

For brands who love guaranteed results!

Performance Guarantee

If we don’t exceed your campaign KPIs, we will continue the campaign for free until we do!

Next Steps

Ready to learn more and talk to us about how we can help your brand cut through the noise and stand out?

Impressions

Smartphones which are detected around your Advocates’ vehicles are determined to be an impression. Smartphones which are already connected to wifi will not be counted, ensuring that only roaming smartphones from motorists, commuters and pedestrians will be counted.

Engagements

Smartphones that are detected within 20 metres of your Advocates’ vehicles, and dwell there for longer than 30 seconds will be counted as an engagement.

Frequency

Smartphones can be identified and therefore repeat exposures can be detected, giving you an accurate frequency metric.

Measuring Performance

Why Brands Love Wrappr

Unique 

There is no other way to promote your brand like Wrappr, which ensures your brand will cut through the noise and stand out from the crowd.

Local

Your brand is promoted and endorsed by locals, in the places local people go. This gives you ownership over a local area in a way unlike any other brand.

Complimentary

Integrating Wrappr into a wider multi-channel marketing campaign has been shown to dramatically increase overall campaign effectiveness. Wrappr acts as the "tip of the spear", and elevates your other channels to new heights.

Brand Safety Guaranteed

Safe Driving App

All advocates have their driving quality tracked using an insurance-grade telematics app that tracks braking, cornering, speeding and phone distraction.

Safe Driving Score 

All advocates must maintain a high safe-driving score to receive their monthly incentive and avoid penalties.

GPS

All vehicles have a GPS installed into their vehicle to guarantee visibility on vehicle activity.

How We Compare

Of all out of home formats, despite accounting for less than 1% of out of home media, wrapped cars were found to be: 

The most noticed transit media format*

16%

More than bus ads

106%

More than taxi ads

326%

More than rail ads

Noticed more than other outdoor formats*

16%

More than digital billboards

36%

More than posters

64%

More than street furniture

*2019 Nielsen Out of Home Study

Full Wrap

Get immediate cut-through and maximum impact

$3.6 Average CPM

Partial Wrap

Turn heads, be noticed by everyone

$2.9 Average CPM

Side Panels

Target pedestrians with tactical parking

$1.4 Average CPM

Rear Windshield

Long dwell times to target motorists

$1 Average CPM