FREQUENTLY ASKED QUESTIONS

Brands

Creating a campaign

How do you match me with advocates for my campaign?


Advocates fill in an extensive profile about themselves, their vehicle and their opinions about well known brands in a wide range of industries. We use matching algorithms to align characteristics of your brand with characteristics that advocates find appealing, as well aligning them with who your target customer profile is.




How do I know that advocates will be suitable for my campaign?


We will provide you with all relevant information about the advocates so you can make informed decisions about their suitability.




How do I create a campaign?


Easy! Just email us at enquiries@wrappr.co and one of our friendly campaign success managers will get in touch to help you create your camapign.




Is their a maximum number of advocates I can use?


Nope :) You can have anywhere from 1 to 1000 advocates. For larger campaigns with over 50 advocates, it may take longer than normal to get started depending on the capacity of our installers.




How long should a campaign go for?


There is no minimum or maximum campaign length, however to make it worthwile for advocates and drive a high ROI for you, we recommend a minimum camapign length of 3 months for vehicles with a full wrap. If you would like a shorter camapign, then we recommend looking at rear windshield, side panels or half wrap format and slightly increasing the advertising fee to make it attractive for advocates.




What types of vehicles should I choose?


This is completely up to you! Smaller vehicles cost less in terms of production and installation of the advertising, whereas larger vehicles can be seen from further away. We recommend thinking about what type of vehicles best represent your brand and your target audience, and also what type of vehicles you can do the most creative things with in terms of advertising design!




Do you provide design services?


Yes! We have excellent designers that we work with who are experienced in vehicle advertising design. We will connect you with a suitable designer who you can work directly with to create an amazing design.




I'd like to do multiple campaigns with different designs, is this possible?


Yes! If you would like to change your design to match a different promotion or campaign this is possible to do in a manner that will drastically reduce your production and installtion costs. Planning ahead for future campaigns is a great way to be smart with your budget, so make sure you explore this option with your campaign success manager.





Reporting

How do I track the exposure of our ads?


Our GPS sensors allow sophisticated reporting of where your ads have been displayed. This data is then built into reports that allow you to easily digest the exposure you're getting. Reports may include time spent in target suburbs, kilometres driven or other metrics you're interested in.




Can we customise our reports?


Absolutely! We are always looking to improve our reports and would love to make them better suited for you. If you're looking for particular insights about your advertising such as demographics you're getting exposed to, what hotspots you're reaching, or any other information, let's talk!





Payments

How do payments to the advocate work?


We will send you an invoice at the start of each month that is due 20 days later. The invoice will be for the advertising fees for that month. Funds will be held in escrow in our trust account, then will be released to the advocate, less our commission, at the beginning of the next month. For example, we could send you an invoice for January's advertising. This would be sent to you at the start of January, and would be due 20 days after the date it was sent. We will release the funds from this invoice to the advocate, less our commission in the first week of February. If for some reason there needs to be a deduction from your invoice for advertising in that month, this will be carried over to your next invoice. The invoice for the final month of your campaign will be submitted at the completion of the final month, and will be due 10 days later. We will then release these funds, less our commission, to the advocates once advertising has been removed from their vehicles.




How do payments work for the production, installation and removal of advertising?


Payment for the production, installation and removal of all vehicle advertising is due 14 days before the campaign is due to commence. This is a requirement to protect the interests of both our vehicle signage partners and our advocates. Wrappr sends these fees directly to our vehicle signage partners and does not take any margin from them, so you can be sure we're providing you with the lowest cost possible. If you have a preferred vehicle signage supplier you would like to work with, then we are happy to explore working with them.




How do payments work between us and other service providers such as designers?


Wrappr acts as a secure middle man between you and the designer. Invoices for design work are due in full upfront and are held in escrow by us until the design project has been complete, at which stage we will release the funds to the designer in full.




Are prices quoted excluding GST?


Yep! All pricing will have the GST component added. Importantly, advocates do not pay GST, so advertising fees will only include our GST component.





Unlikely Events

What happens if a vehicle is damaged during the installation or removal of advertising?


Don't worry :) As an advertiser, you are not liable for damages caused in this circumstance.




What happens if an advocate acts in an inappropriate manner, such as speeding or unsafe driving?


Although this is very unlikely, we have systems in place to ensure that the likelihood of this risk is mitigated. All vehicles have a "How's my driving?" sticker displayed on the rear of their vehicle which allows any member of the public to call us and report misconduct or an incident. Furthermore, our GPS sensors will alert us to any unexpected movements in the vehicle, such as if it's accelerating quickly, or if the vehicle is speeding. For speeding and unsafe acceleration incidents, advocates will receive an automatic 15% reduction in their monthly advertising fees (on average $75) per incident. They will also receive a warning via email and have an opportunity to appeal the payment reduction. In the case of repeat offence or an extreme event, we retain the the right to remove an advocate from a campaign due to misconduct, after consulting with you. In this event, not only will the advocate stop receiving their advertising payments, they will also be liable to pay a fee. We may also provide compensation to you depending on the campaign terms we agree on at engagement. For most 6 month campaigns, we will provide enough compensation to replace 1 in 10 advocates.




What happens if advertising is damaged during the campaign?


In cases of minor damage we will arrange for repair at no cost to you. In the unlikely event of major damage, such as the vehicle being involved in an accident, we will provide compensation to varying degrees depending on the campaign terms we agree on at engagement. There is no one size fits all policy for major damages, and what level of protection and compensation we can provide depends on the number of advocates involved, the type of advertising, and the length of the campaign. For most 6 month campaigns, we will provide enough compensation to replace 1 in 10 advocates.




What happens if an advocate is unable to complete a campaign?


Depending on the campaign terms we agree on at engagement, we will provide compensation to varying degrees if an advocate leaves the camaign before it's completion. For example, for most 6 month campaigns, we will provide enough compensation to replace 1 in 10 advocates. It's important to note that it's very unlikely that advocates will choose to leave a campaign early. This is because there are fees involved with leaving early, and if they leave they will also stop receiving their advertising income.




What happens if an advocate does not meet the campaign requirements or exposure targets?


Campaign requirements include things like the number of kilometres driven per month, areas that advocates need to spend time in with their vehicles, or the hours at which driving has to occur. At the end of the month, if an advocate does not meet campaign requirements then your advertising fees for that advocate will be reduced by 15%, plus a further deduction will be applied in proportion to the measurement they fail to meet. For example, if an advocate was meant to drive 600km per month in a designated area but they only drove 300km and your advertising fee was usually $800, then you would instead only pay $340 (= $800 x 85% x 300/600). If an advocate repeatedly fails to meet campaign requirements, then they may be removed early from the campaign after we have consulted with you. In this instance compensation may be provided depending on the campaign terms agreed to at engagement. For example, for most 6 month campaigns, we will provide enough compensation to replace 1 in 10 advocates.




What happens if an advocate takes a holiday or needs to temporarily stop advertising?


By going on holiday or temporarily stopping advertising, it's likely an advocate will not meet their campaign requirements, in which case advertising fees for that advocate will be reduced by 15%, plus a further deduction will be applied in proportion to the measurement they fail to meet. For example, if an advocate was meant to drive 600km per month in a designated area but took a holiday and only drove 300km and your advertising fee was usually $800, then you would instead only pay $340 (= $800 x 85% x 300/600). Before the beginning of your campaign, we will agree on whether you would like advocates to complete advertising that they've missed after the planned campaign period, whether you would like them to complete additional advertising within the planned campaign period or whether you would not like for them to make up for missed advertising.





Stunts, Growth Hacks

Is it possible to do a marketing stunt involving the advocates?


Absolutely! Before a campaign begins, or during a campaign you can create a custom marketing stunt involving the advocates and their vehicles. We can setup tracking options and incentives for advocates to ensure that they fulfil their part in the stunt. For example, you may want to have an advocate park their vehicle outside the front of a big event, or if you're feeling cheeky you can park outside the front of one of your competitor's stores!




How much flexibility do I have to create stunts or direct advocate driving?


You have heaps of flexibillity! Our sophisticated tracking technology allows you to identify target locations and time periods, which then allows you to create incentives around advocates being at those locations at specific times. For example, you may want advocates to park in front of a specific location for 20 minutes between the hours of 3-4pm for one week only. To encourage them, you could create a $20 incentive for each time they do this, and we will be able to report back to you on how many advocates completed the stunt and when they did so. For another example, you may want advocates to drive a certain route, or on a certain road. We can provide a time based incentive which allows advocates to get paid for every minute they spend on a certain route. It's important to note that if these stunts were not part of your initial campaign requirements, then you will need to provide these incentives on top of the advertising fees you're already paying the advocates.





Advocates

Joining a Campaign

What requirements do I have to meet in order to do a campaign?


Every campaign is different, so the most important thing is that you fulfil the requirement of being yourself :) Advertisers are looking to connect with people who fit their target customer profile, and who like their brand. With this in mind, your suitability for one campaign may be excellent and you'll be top of the list, whilst for another campaign you may not be so suitable. You also will need to be able to meet the exposure targets set by the brand, which could include driving a certain number of km each month in target areas, or your spending a certain amount of time in target areas. In general, we will not accept vehicles that are older than 7 years old, and are looking for advocates who live in capital cities. In saying this, there are always exceptions, so please don't hesitate creating a profile.




Do I get to choose what campaign I am involved in?


Absolutely! We don't want you to ever be involved in a campaign you're not excited to be involved in.




How do I give myself the best chance at being selected for a campaign?


The short answer is - fill in your advocate profile! The more information we have about the types of brands you like, the better we will be able to match you with suitable campaigns. In saying this, there are some big no no's when filling in your advocate profile that essentially exclude you from any camapigns. These include saying you love all brands, you're passionate about everything, that you do all hobbies, etc. Any advocate profile that looks like this will be excluded by our algorithms. Advertisers aren't looking for advocates who love everything, they're looking for people who are unique and represent what their brand represents. So make sure you own your personality, and your own interests, shine through in your profile.




How old can my vehicle be?


For the majority of campaigns we will only accept vehicles that are 7 years old or newer, but there are exceptions, so we encourage you to make an advocate profile no matter how old your vehicle is! The 7 year rule is there because advertisers are mostly looking for modern vehicles to represent their brand, but also because after 7 years your original vehicle manufacturer's paint will have deteriorated to a level that makes paint damage possible when removing the advertising. If you would still like to be involved in a camapaign, but your vehicle is older than 7 years, you're most welcome to make a profile and we will still match you with suitable campaigns. These will be campaigns where advertisers aren't looking for newer vehicles specifically and you will have to be comfortable with the risk of paint damage to your vehicle.




Who can see the information in my advocate profile?


Good question! The only people who can see the information in your advocate profile is us, and prospective advertisers who go through a verification process before being privy to this information. Although we don't ask any personal questions in our advocate survey, as with any platform that's online, please don't share any information that you're not comfortable sharing.





Installation and removal of the ad

Where do I go to get the advertising installed or removed?


Advertising is installed and removed at one of our partner facilities which are located all over Australia, including all capital cities.




How will I get to and from the workshop without my vehicle?


We provide you with a $100 transport allowance that's split into two lots of $50. The first $50 will assist you with transport during installation of the advertising, and the second $50 will assist you with transport during removal of the advertising. Many advocates choose to use the money on ride or car sharing services, but it's up to you how you would like to use it.




What happens if my vehicle is damaged during the installation or removal of the ads?


Our advertising installation and removal partners provide full insurance over your vehicle whilst it's in their care, so in the unlikely event that an accident happens and damage is caused, repairs will be paid for in full by them.




I have found an issue with the advertising, what do I do?


If you've found an issue with the advertising, please notify us immediately at enquiries@wrappr.co.





During the Campaign

What requirements do I have to meet during the campaign?


Good question! This will vary from campaign to campaign, and before joining a campaign you will need to agree to the requirements of the campaign. A common requirement is a minimum monthly number of kilometres driven in designated areas. So for example, an advertiser may require that you drive at least 500km a month and spend at least 60 hours in a certain area. Some campaigns may have more unique requirements, but these will all be given to you before you agree to commit to a campaign.




The ad has been damaged, what do I do?


If there has been some damage done to your advertising, you must notify us immediately by emailing enquiries@wrappr.co with a subject line "Urgent: Ad Damage".




I have been involved in an accident, incident or altercation on the road, what do I do?


If you've been involved in an accident, incident or altercation on the road, please email us immediately at enquiries@wrappr.co with subject line "Urgent: road incident" and explain what has happened. It's important that you notify us as soon as possible so that we can take action to mitigate any damages caused. Failing to notify us of an accident, incident or altercation may result in your early removal from the campaign in serious circumstances.




What do I do if I want to take a holiday or am unable to fulfill my campaign requirements for a period of time?


We love holidays! Lucky you :) We understand that your life doesn't revolve around promoting brands you like, and that sometimes plans or unexpected events will get in the way of you fulfilling the campaign criteria. Before starting a campaign, your campaign requirements will outline the allowances for these types of circumstances. In longer camaigns usually there will be an allowance for a certain number of holiday weeks and for a certain number of 'unexpected event' weeks. The important thing is that you're honest with us before beginning a campaign because failure to meet campaign requirements may result in early removal from a campaign in serious cases, which isn't good for anybody.




Can I be removed from the campaign early?


Unfortunately in some rare cases, advocates (who are much less awesome than you are!) will seriously breach the requirements of their campaign and will need to be removed from the campaign before it is due to end. It is a bad situation for us, the advocate and the advertiser when an advocate is removed early from a campaign, so trust us, we don't make the decision lightly. Sadly sometimes it needs to be done to maintain the integrity of the campaign.




Do I have to have your sensors in my vehicle?


Good question! In short, the answer is yes. Our sensors are used to verify that you're fulfilling the campaign requirements, and gives advertisers the confidence to partner with you to promote their brand. All data collected from your vehicle is stored securely and anonymised when shared with advertisers. The only information that we may share with advertisers about you as an individual is general insights about your advertising exposure such as "50% of time spent in Melbourne City" or "600km driven each month". No information that we share with advertisers could be used to determine your current location or what locations you have visited in the past, unless explicity stated otherwise.




I have received an alert about speeding or unsafe driving, what is this?


As you would be aware, you're vehicle has both a "How's my driving?" sticker displayed on the rear of your vehicle, and a GPS sensor installed. Through both of these, we receive alerts about how safely you are driving on the road, as well as your general conduct. If your GPS detects that you are speeding or accelerating at an unsafe pace, we will be alerted of this and an automatic 15% reduction will occur of your monthly advertising fees, per incident. Likewise, if a report is made to us about your driving via the "How's my driving?" phone line, an appropriate response will be taken by us, which may also include a reduction in your monthly advertising fees or other actions. We understand that there are always two sides to every story, so you will have an opportunity to appeal the payment reduction if you wish.





Payments

How do I get paid?


Easily! We will release your advertising fees for the previous month at the beginning of every month and an accompanying invoice will be emailed to you.




How do you work out how much I get paid?


We calculate how much you get paid based on the following calculation: Your advertising fee = Monthly advertising fee paid by advertiser - Our commission A full breakdown of all costs is provided in your monthly invoice.




What happens if you do not meet the campaign requirements?


Campaign requirements include things like the number of kilometres driven per month, areas that you need to spend time in with your vehicle, or the hours at which driving has to occur. In the case where you do not meet these requirements, your payment will be reduced by 15%, plus a further deduction will be applied in proportion to the measurement you fail to meet. For example, if you were meant to drive 600km per month in a designated area but only drove 300km, and your advertising fee was usually $500, then you would instead only be paid $212.50 (= $500 x 85% x 300/600). It's important to note that if you repeatedly fail to meet campaign requirements, then you may be removed early from the campaign, so always make sure you're able to meet campaign requirements before committing to a campaign.




How much can I earn?


The amount you can earn on Wrappr varies depending on how much of your vehicle is being wrapped. The more of your vehicle which is wrapped, the more you will get paid! This ranges from $220 per month to $520 per month throughout the campaign, but it is more common for brands to want to wrap more of the vehicle, so earnings on the higher end of the scale are more common. In additon to this, there may be occassions where there are opportunities to participate in activations or stunts. Compensation for these stunts will vary, but will usually be between $200-$300 per day.





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