FREQUENTLY ASKED QUESTIONS
Creating a campaign
How do you match me with advocates for my campaign?
Advocates fill in an extensive profile about themselves, their vehicle and their opinions about well known brands in a wide range of industries.
How do I know that advocates will be suitable for my campaign?
We will provide you with all relevant information about the advocates so you can make informed decisions about their suitability.
How do I create a campaign?
Easy! Just email us at firstname.lastname@example.org and one of our friendly campaign success managers will get in touch to help you create your camapign.
Is their a maximum number of advocates I can use?
Nope :) You can have anywhere from 1 to 1000 advocates. For larger campaigns with over 50 advocates, it may take longer than normal to get started depending on the capacity of our installers.
How long should a campaign go for?
There is no minimum or maximum campaign length, however to make it worthwile for advocates and drive a high ROI for you, we recommend a minimum camapign length of 3 months for vehicles with a full wrap.
What types of vehicles should I choose?
This is completely up to you! Smaller vehicles cost less in terms of production and installation of the advertising, whereas larger vehicles can be seen from further away.
Do you provide design services?
Yes! We have excellent designers that we work with who are experienced in vehicle advertising design.
I'd like to do multiple campaigns with different designs, is this possible?
How do I track the exposure of our ads?
Our GPS sensors allow sophisticated reporting of where your ads have been displayed. This data is then built into reports that allow you to easily digest the exposure you're getting.
Can we customise our reports?
Absolutely! We are always looking to improve our reports and would love to make them better suited for you.
How do payments to the advocate work?
We will send you an invoice at the start of each month that is due 20 days later. The invoice will be for the advertising fees for that month. Funds will be held in escrow in our trust account, then will be released to the advocate, less our commission, at the beginning of the next month.
How do payments work for the production, installation and removal of advertising?
Payment for the production, installation and removal of all vehicle advertising is due 14 days before the campaign is due to commence.
How do payments work between us and other service providers such as designers?
Wrappr acts as a secure middle man between you and the designer.
Are prices quoted excluding GST?
Yep! All pricing will have the GST component added.
What happens if a vehicle is damaged during the installation or removal of advertising?
Don't worry :) As an advertiser, you are not liable for damages caused in this circumstance.
What happens if an advocate acts in an inappropriate manner, such as speeding or unsafe driving?
Although this is very unlikely, we have systems in place to ensure that the likelihood of this risk is mitigated.
What happens if advertising is damaged during the campaign?
In cases of minor damage we will arrange for repair at no cost to you.
What happens if an advocate is unable to complete a campaign?
Depending on the campaign terms we agree on at engagement, we will provide compensation to varying degrees if an advocate leaves the camaign before it's completion. For example, for most 6 month campaigns, we will provide enough compensation to replace 1 in 10 advocates.
What happens if an advocate does not meet the campaign requirements or exposure targets?
Campaign requirements include things like the number of kilometres driven per month, areas that advocates need to spend time in with their vehicles, or the hours at which driving has to occur.
What happens if an advocate takes a holiday or needs to temporarily stop advertising?
By going on holiday or temporarily stopping advertising, it's likely an advocate will not meet their campaign requirements, in which case advertising fees for that advocate will be reduced by 15%, plus a further deduction will be applied in proportion to the measurement they fail to meet.
Stunts, Growth Hacks
Is it possible to do a marketing stunt involving the advocates?
Absolutely! Before a campaign begins, or during a campaign you can create a custom marketing stunt involving the advocates and their vehicles. We can setup tracking options and incentives for advocates to ensure that they fulfil their part in the stunt.
How much flexibility do I have to create stunts or direct advocate driving?
You have heaps of flexibillity! Our sophisticated tracking technology allows you to identify target locations and time periods, which then allows you to create incentives around advocates being at those locations at specific times.
Joining a Campaign
What requirements do I have to meet in order to do a campaign?
Every campaign is different, so the most important thing is that you fulfil the requirement of being yourself :)
Do I get to choose what campaign I am involved in?
Absolutely! We don't want you to ever be involved in a campaign you're not excited to be involved in.
How do I give myself the best chance at being selected for a campaign?
The short answer is - fill in your advocate profile!
How old can my vehicle be?
For the majority of campaigns we will only accept vehicles that are 7 years old or newer, but there are exceptions, so we encourage you to make an advocate profile no matter how old your vehicle is!
Who can see the information in my advocate profile?
Good question! The only people who can see the information in your advocate profile is us, and prospective advertisers who go through a verification process before being privy to this information.
Installation and removal of the ad
Where do I go to get the advertising installed or removed?
Advertising is installed and removed at one of our partner facilities which are located all over Australia, including all capital cities.
How will I get to and from the workshop without my vehicle?
We provide you with a $100 transport allowance that's split into two lots of $50. The first $50 will assist you with transport during installation of the advertising, and the second $50 will assist you with transport during removal of the advertising.
What happens if my vehicle is damaged during the installation or removal of the ads?
Our advertising installation and removal partners provide full insurance over your vehicle whilst it's in their care, so in the unlikely event that an accident happens and damage is caused, repairs will be paid for in full by them.
I have found an issue with the advertising, what do I do?
If you've found an issue with the advertising, please notify us immediately at email@example.com.
During the Campaign
What requirements do I have to meet during the campaign?
Good question! This will vary from campaign to campaign, and before joining a campaign you will need to agree to the requirements of the campaign.
The ad has been damaged, what do I do?
If there has been some damage done to your advertising, you must notify us immediately by emailing firstname.lastname@example.org with a subject line "Urgent: Ad Damage".
I have been involved in an accident, incident or altercation on the road, what do I do?
If you've been involved in an accident, incident or altercation on the road, please email us immediately at email@example.com with subject line "Urgent: road incident" and explain what has happened.
What do I do if I want to take a holiday or am unable to fulfill my campaign requirements for a period of time?
We love holidays! Lucky you :)
Can I be removed from the campaign early?
Unfortunately in some rare cases, advocates (who are much less awesome than you are!) will seriously breach the requirements of their campaign and will need to be removed from the campaign before it is due to end.
Do I have to have your sensors in my vehicle?
Good question! In short, the answer is yes.
I have received an alert about speeding or unsafe driving, what is this?
As you would be aware, you're vehicle has both a "How's my driving?" sticker displayed on the rear of your vehicle, and a GPS sensor installed.
How do I get paid?
Easily! We will release your advertising fees for the previous month at the beginning of every month and an accompanying invoice will be emailed to you.
How do you work out how much I get paid?
We calculate how much you get paid based on the following calculation:
What happens if you do not meet the campaign requirements?
How much can I earn?
The amount you can earn on Wrappr varies depending on how much of your vehicle is being wrapped. The more of your vehicle which is wrapped, the more you will get paid! This ranges from $220 per month to $520 per month throughout the campaign, but it is more common for brands to want to wrap more of the vehicle, so earnings on the higher end of the scale are more common.