FREQUENTLY ASKED QUESTIONS

Brands

Creating a campaign

How do you match me with advocates for my campaign?


Advocates fill in an extensive profile about themselves, their vehicle and their opinions about well known brands in a wide range of industries. We use matching algorithms to align characteristics of your brand with characteristics that advocates find appealing, as well aligning them with who your target customer profile is.




How do I know that advocates will be suitable for my campaign?


We will provide you with all relevant information about the advocates so you can make informed decisions about their suitability.




How do I create a campaign?


Easy! Just email us at enquiries@wrappr.co and one of our friendly campaign success managers will get in touch to help you create your camapign.




Is their a maximum number of advocates I can use?


Nope :) You can have anywhere from 1 to 1000 advocates. For larger campaigns with over 50 advocates, it may take longer than normal to get started depending on the capacity of our installers.




How long should a campaign go for?


There is no minimum or maximum campaign length, however to make it worthwile for advocates and drive a high ROI for you, we recommend a minimum camapign length of 3 months for vehicles with a full wrap. If you would like a shorter camapign, then we recommend looking at rear windshield, side panels or half wrap format and slightly increasing the advertising fee to make it attractive for advocates.




What types of vehicles should I choose?


This is completely up to you! Smaller vehicles cost less in terms of production and installation of the advertising, whereas larger vehicles can be seen from further away. We recommend thinking about what type of vehicles best represent your brand and your target audience, and also what type of vehicles you can do the most creative things with in terms of advertising design!




Do you provide design services?


Yes! We have excellent designers that we work with who are experienced in vehicle advertising design. We will connect you with a suitable designer who you can work directly with to create an amazing design.




I'd like to do multiple campaigns with different designs, is this possible?


Yes! If you would like to change your design to match a different promotion or campaign this is possible to do in a manner that will drastically reduce your production and installtion costs. Planning ahead for future campaigns is a great way to be smart with your budget, so make sure you explore this option with your campaign success manager.





Reporting

How do I track the exposure of our ads?


Our GPS sensors allow sophisticated reporting of where your ads have been displayed. This data is then built into reports that allow you to easily digest the exposure you're getting. Reports may include time spent in target suburbs, kilometres driven or other metrics you're interested in.




Can we customise our reports?


Absolutely! We are always looking to improve our reports and would love to make them better suited for you. If you're looking for particular insights about your advertising such as demographics you're getting exposed to, what hotspots you're reaching, or any other information, let's talk!





Payments

How do payments to the advocate work?


We will send you an invoice at the start of each month that is due 20 days later. The invoice will be for the advertising fees for that month. Funds will be held in escrow in our trust account, then will be released to the advocate, less our commission, at the beginning of the next month. For example, we could send you an invoice for January's advertising. This would be sent to you at the start of January, and would be due 20 days after the date it was sent. We will release the funds from this invoice to the advocate, less our commission in the first week of February. If for some reason there needs to be a deduction from your invoice for advertising in that month, this will be carried over to your next invoice. The invoice for the final month of your campaign will be submitted at the completion of the final month, and will be due 10 days later. We will then release these funds, less our commission, to the advocates once advertising has been removed from their vehicles.




How do payments work for the production, installation and removal of advertising?


Payment for the production, installation and removal of all vehicle advertising is due 14 days before the campaign is due to commence. This is a requirement to protect the interests of both our vehicle signage partners and our advocates. Wrappr sends these fees directly to our vehicle signage partners and does not take any margin from them, so you can be sure we're providing you with the lowest cost possible. If you have a preferred vehicle signage supplier you would like to work with, then we are happy to explore working with them.




How do payments work between us and other service providers such as designers?


Wrappr acts as a secure middle man between you and the designer. Invoices for design work are due in full upfront and are held in escrow by us until the design project has been complete, at which stage we will release the funds to the designer in full.




Are prices quoted excluding GST?


Yep! All pricing will have the GST component added. Importantly, advocates do not pay GST, so advertising fees will only include our GST component.





Unlikely Events

What happens if a vehicle is damaged during the installation or removal of advertising?


Don't worry :) As an advertiser, you are not liable for damages caused in this circumstance.




What happens if an advocate acts in an inappropriate manner, such as speeding or unsafe driving?


Although this is very unlikely, we have systems in place to ensure that the likelihood of this risk is mitigated. All vehicles have a "How's my driving?" sticker displayed on the rear of their vehicle which allows any member of the public to call us and report misconduct or an incident. Furthermore, our GPS sensors will alert us to any unexpected movements in the vehicle, such as if it's accelerating quickly, or if the vehicle is speeding. For speeding and unsafe acceleration incidents, advocates will receive an automatic 15% reduction in their monthly advertising fees (on average $75) per incident. They will also receive a warning via email and have an opportunity to appeal the payment reduction. In the case of repeat offence or an extreme event, we retain the the right to remove an advocate from a campaign due to misconduct, after consulting with you. In this event, not only will the advocate stop receiving their advertising payments, they will also be liable to pay a fee. We may also provide compensation to you depending on the campaign terms we agree on at engagement. For most 6 month campaigns, we will provide enough compensation to replace 1 in 10 advocates.




What happens if advertising is damaged during the campaign?


In cases of minor damage we will arrange for repair at no cost to you. In the unlikely event of major damage, such as the vehicle being involved in an accident, we will provide compensation to varying degrees depending on the campaign terms we agree on at engagement. There is no one size fits all policy for major damages, and what level of protection and compensation we can provide depends on the number of advocates involved, the type of advertising, and the length of the campaign. For most 6 month campaigns, we will provide enough compensation to replace 1 in 10 advocates.




What happens if an advocate is unable to complete a campaign?


Depending on the campaign terms we agree on at engagement, we will provide compensation to varying degrees if an advocate leaves the camaign before it's completion. For example, for most 6 month campaigns, we will provide enough compensation to replace 1 in 10 advocates. It's important to note that it's very unlikely that advocates will choose to leave a campaign early. This is because there are fees involved with leaving early, and if they leave they will also stop receiving their advertising income.




What happens if an advocate does not meet the campaign requirements or exposure targets?


Campaign requirements include things like the number of kilometres driven per month, areas that advocates need to spend time in with their vehicles, or the hours at which driving has to occur. At the end of the month, if an advocate does not meet campaign requirements then your advertising fees for that advocate will be reduced by 15%, plus a further deduction will be applied in proportion to the measurement they fail to meet. For example, if an advocate was meant to drive 600km per month in a designated area but they only drove 300km and your advertising fee was usually $800, then you would instead only pay $340 (= $800 x 85% x 300/600). If an advocate repeatedly fails to meet campaign requirements, then they may be removed early from the campaign after we have consulted with you. In this instance compensation may be provided depending on the campaign terms agreed to at engagement. For example, for most 6 month campaigns, we will provide enough compensation to replace 1 in 10 advocates.




What happens if an advocate takes a holiday or needs to temporarily stop advertising?


By going on holiday or temporarily stopping advertising, it's likely an advocate will not meet their campaign requirements, in which case advertising fees for that advocate will be reduced by 15%, plus a further deduction will be applied in proportion to the measurement they fail to meet. For example, if an advocate was meant to drive 600km per month in a designated area but took a holiday and only drove 300km and your advertising fee was usually $800, then you would instead only pay $340 (= $800 x 85% x 300/600). Before the beginning of your campaign, we will agree on whether you would like advocates to complete advertising that they've missed after the planned campaign period, whether you would like them to complete additional advertising within the planned campaign period or whether you would not like for them to make up for missed advertising.





Stunts, Growth Hacks

Is it possible to do a marketing stunt involving the advocates?


Absolutely! Before a campaign begins, or during a campaign you can create a custom marketing stunt involving the advocates and their vehicles. We can setup tracking options and incentives for advocates to ensure that they fulfil their part in the stunt. For example, you may want to have an advocate park their vehicle outside the front of a big event, or if you're feeling cheeky you can park outside the front of one of your competitor's stores!




How much flexibility do I have to create stunts or direct advocate driving?


You have heaps of flexibillity! Our sophisticated tracking technology allows you to identify target locations and time periods, which then allows you to create incentives around advocates being at those locations at specific times. For example, you may want advocates to park in front of a specific location for 20 minutes between the hours of 3-4pm for one week only. To encourage them, you could create a $20 incentive for each time they do this, and we will be able to report back to you on how many advocates completed the stunt and when they did so. For another example, you may want advocates to drive a certain route, or on a certain road. We can provide a time based incentive which allows advocates to get paid for every minute they spend on a certain route. It's important to note that if these stunts were not part of your initial campaign requirements, then you will need to provide these incentives on top of the advertising fees you're already paying the advocates.





Advocates

Creating a campaign

How do you match me with advocates for my campaign?


Advocates fill in an extensive profile about themselves, their vehicle and their opinions about well known brands in a wide range of industries. We use matching algorithms to align characteristics of your brand with characteristics that advocates find appealing, as well aligning them with who your target customer profile is.




How do I know that advocates will be suitable for my campaign?


We will provide you with all relevant information about the advocates so you can make informed decisions about their suitability.




How do I create a campaign?


Easy! Just email us at enquiries@wrappr.co and one of our friendly campaign success managers will get in touch to help you create your camapign.




Is their a maximum number of advocates I can use?


Nope :) You can have anywhere from 1 to 1000 advocates. For larger campaigns with over 50 advocates, it may take longer than normal to get started depending on the capacity of our installers.




How long should a campaign go for?


There is no minimum or maximum campaign length, however to make it worthwile for advocates and drive a high ROI for you, we recommend a minimum camapign length of 3 months for vehicles with a full wrap. If you would like a shorter camapign, then we recommend looking at rear windshield, side panels or half wrap format and slightly increasing the advertising fee to make it attractive for advocates.




What types of vehicles should I choose?


This is completely up to you! Smaller vehicles cost less in terms of production and installation of the advertising, whereas larger vehicles can be seen from further away. We recommend thinking about what type of vehicles best represent your brand and your target audience, and also what type of vehicles you can do the most creative things with in terms of advertising design!




Do you provide design services?


Yes! We have excellent designers that we work with who are experienced in vehicle advertising design. We will connect you with a suitable designer who you can work directly with to create an amazing design.




I'd like to do multiple campaigns with different designs, is this possible?


Yes! If you would like to change your design to match a different promotion or campaign this is possible to do in a manner that will drastically reduce your production and installtion costs. Planning ahead for future campaigns is a great way to be smart with your budget, so make sure you explore this option with your campaign success manager.





Reporting

How do I track the exposure of our ads?


Our GPS sensors allow sophisticated reporting of where your ads have been displayed. This data is then built into reports that allow you to easily digest the exposure you're getting. Reports may include time spent in target suburbs, kilometres driven or other metrics you're interested in.




Can we customise our reports?


Absolutely! We are always looking to improve our reports and would love to make them better suited for you. If you're looking for particular insights about your advertising such as demographics you're getting exposed to, what hotspots you're reaching, or any other information, let's talk!





Payments

How do payments to the advocate work?


We will send you an invoice at the start of each month that is due 20 days later. The invoice will be for the advertising fees for that month. Funds will be held in escrow in our trust account, then will be released to the advocate, less our commission, at the beginning of the next month. For example, we could send you an invoice for January's advertising. This would be sent to you at the start of January, and would be due 20 days after the date it was sent. We will release the funds from this invoice to the advocate, less our commission in the first week of February. If for some reason there needs to be a deduction from your invoice for advertising in that month, this will be carried over to your next invoice. The invoice for the final month of your campaign will be submitted at the completion of the final month, and will be due 10 days later. We will then release these funds, less our commission, to the advocates once advertising has been removed from their vehicles.




How do payments work for the production, installation and removal of advertising?


Payment for the production, installation and removal of all vehicle advertising is due 14 days before the campaign is due to commence. This is a requirement to protect the interests of both our vehicle signage partners and our advocates. Wrappr sends these fees directly to our vehicle signage partners and does not take any margin from them, so you can be sure we're providing you with the lowest cost possible. If you have a preferred vehicle signage supplier you would like to work with, then we are happy to explore working with them.




How do payments work between us and other service providers such as designers?


Wrappr acts as a secure middle man between you and the designer. Invoices for design work are due in full upfront and are held in escrow by us until the design project has been complete, at which stage we will release the funds to the designer in full.




Are prices quoted excluding GST?


Yep! All pricing will have the GST component added. Importantly, advocates do not pay GST, so advertising fees will only include our GST component.





Unlikely Events

What happens if a vehicle is damaged during the installation or removal of advertising?


Don't worry :) As an advertiser, you are not liable for damages caused in this circumstance.




What happens if an advocate acts in an inappropriate manner, such as speeding or unsafe driving?


Although this is very unlikely, we have systems in place to ensure that the likelihood of this risk is mitigated. All vehicles have a "How's my driving?" sticker displayed on the rear of their vehicle which allows any member of the public to call us and report misconduct or an incident. Furthermore, our GPS sensors will alert us to any unexpected movements in the vehicle, such as if it's accelerating quickly, or if the vehicle is speeding. For speeding and unsafe acceleration incidents, advocates will receive an automatic 15% reduction in their monthly advertising fees (on average $75) per incident. They will also receive a warning via email and have an opportunity to appeal the payment reduction. In the case of repeat offence or an extreme event, we retain the the right to remove an advocate from a campaign due to misconduct, after consulting with you. In this event, not only will the advocate stop receiving their advertising payments, they will also be liable to pay a fee. We may also provide compensation to you depending on the campaign terms we agree on at engagement. For most 6 month campaigns, we will provide enough compensation to replace 1 in 10 advocates.




What happens if advertising is damaged during the campaign?


In cases of minor damage we will arrange for repair at no cost to you. In the unlikely event of major damage, such as the vehicle being involved in an accident, we will provide compensation to varying degrees depending on the campaign terms we agree on at engagement. There is no one size fits all policy for major damages, and what level of protection and compensation we can provide depends on the number of advocates involved, the type of advertising, and the length of the campaign. For most 6 month campaigns, we will provide enough compensation to replace 1 in 10 advocates.




What happens if an advocate is unable to complete a campaign?


Depending on the campaign terms we agree on at engagement, we will provide compensation to varying degrees if an advocate leaves the camaign before it's completion. For example, for most 6 month campaigns, we will provide enough compensation to replace 1 in 10 advocates. It's important to note that it's very unlikely that advocates will choose to leave a campaign early. This is because there are fees involved with leaving early, and if they leave they will also stop receiving their advertising income.




What happens if an advocate does not meet the campaign requirements or exposure targets?


Campaign requirements include things like the number of kilometres driven per month, areas that advocates need to spend time in with their vehicles, or the hours at which driving has to occur. At the end of the month, if an advocate does not meet campaign requirements then your advertising fees for that advocate will be reduced by 15%, plus a further deduction will be applied in proportion to the measurement they fail to meet. For example, if an advocate was meant to drive 600km per month in a designated area but they only drove 300km and your advertising fee was usually $800, then you would instead only pay $340 (= $800 x 85% x 300/600). If an advocate repeatedly fails to meet campaign requirements, then they may be removed early from the campaign after we have consulted with you. In this instance compensation may be provided depending on the campaign terms agreed to at engagement. For example, for most 6 month campaigns, we will provide enough compensation to replace 1 in 10 advocates.




What happens if an advocate takes a holiday or needs to temporarily stop advertising?


By going on holiday or temporarily stopping advertising, it's likely an advocate will not meet their campaign requirements, in which case advertising fees for that advocate will be reduced by 15%, plus a further deduction will be applied in proportion to the measurement they fail to meet. For example, if an advocate was meant to drive 600km per month in a designated area but took a holiday and only drove 300km and your advertising fee was usually $800, then you would instead only pay $340 (= $800 x 85% x 300/600). Before the beginning of your campaign, we will agree on whether you would like advocates to complete advertising that they've missed after the planned campaign period, whether you would like them to complete additional advertising within the planned campaign period or whether you would not like for them to make up for missed advertising.





Stunts, Growth Hacks

Is it possible to do a marketing stunt involving the advocates?


Absolutely! Before a campaign begins, or during a campaign you can create a custom marketing stunt involving the advocates and their vehicles. We can setup tracking options and incentives for advocates to ensure that they fulfil their part in the stunt. For example, you may want to have an advocate park their vehicle outside the front of a big event, or if you're feeling cheeky you can park outside the front of one of your competitor's stores!




How much flexibility do I have to create stunts or direct advocate driving?


You have heaps of flexibillity! Our sophisticated tracking technology allows you to identify target locations and time periods, which then allows you to create incentives around advocates being at those locations at specific times. For example, you may want advocates to park in front of a specific location for 20 minutes between the hours of 3-4pm for one week only. To encourage them, you could create a $20 incentive for each time they do this, and we will be able to report back to you on how many advocates completed the stunt and when they did so. For another example, you may want advocates to drive a certain route, or on a certain road. We can provide a time based incentive which allows advocates to get paid for every minute they spend on a certain route. It's important to note that if these stunts were not part of your initial campaign requirements, then you will need to provide these incentives on top of the advertising fees you're already paying the advocates.





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